TapBak
Wallet-native digital loyalty — loyalty cards that live in Apple Wallet and Google Wallet, no app download required.
- Industry
- Retail / loyalty
- Region
- Global
- Stage
- Delivered client product
- What we built
- Wallet-native loyalty platform
Figures reflect designed capacity from the build; live production metrics are verified per engagement.
The problem
Physical loyalty cards get lost or forgotten. Existing digital loyalty apps require yet another app download — friction that kills adoption. Most programs never get the engagement to justify their cost.
The solution
Loyalty cards that live directly in Apple Wallet and Google Wallet, alongside credit cards and boarding passes. Businesses design their card and display a QR at point of sale; customers scan to earn points and hit reward thresholds. A real-time analytics dashboard shows engagement, return frequency, and popular rewards. Spans web admin, a React Native customer app, and seamless wallet-pass integration across iOS and Android.
The outcome
Eliminates app-install friction via wallet-native distribution. Real-time engagement analytics replace untracked physical punch cards. Single-platform delivery across both major mobile ecosystems.
Stack
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